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 The first rule of marketing: do not ever mislead or falsify information; rather focus on the quality and brand name of product while marketing. It has been observed that companies which deliver Telemarketing Services; many of them mislead the consumers with incorrect information. Always keep it in mind during Outbound Telemarketing that consumers are no fools; rather they are more intelligent and smarter than the telemarketers. Genuine marketing personnel would always try to convince a consumer on the grounds of the quality and brand name. There's a famous quote, "You can fool me only once". The point is that, if marketing people fool the clients; they may succeed only once, with a failure for all remaining times. The next time, any consumer is not going to trust them. There are several advantages and benefits of outsourcing Telemarketing Services. However, the five most important advantages of outsourcing Outbound Telemarketing are as follows: 1. Cost Factor: Some peo...

 I always chuckle to myself when I read or hear someone proclaim "the cold call is dead". I can assure you that, to those who do proclaim such doom and gloom, the cold call was never alive! Cold calling has nothing to do with "cold", and those who have built and continue everyday to build their businesses, utilizing this fundamental skill, are in an elite club. It's a club that lives by the motto: "I believe I have something that people want and need, and I am excited to speak to them about it". These club members wake up everyday embracing the words "believe" and "excited", they never waver, and in doing so enjoy initial and long-term success in opening new accounts and forming new business relationships. That kind of success doesn't come from a place that's "cold", but one that's warm and inviting. It doesn't matter whether your job is selling insurance, stocks & bonds, cars, clothing, memberships or...

 To CRM or not to CRM - that's the question Most organisations I work with have some form of customer database or CRM - customer relationship management - system in place. If you do, then you should learn every aspect of it and use it to run your working life. Simple. A good CRM will allow you to track every contact with a customer, what you said, what they said and the progress you made along your company's sales process. CRMs can be useful in curating data such as key performance indicators - KPIs and many of them have calendars and email management built in. If you don't have a CRM system either buy one, lease one that's in the cloud such as Salesforce or use the latest version of Microsoft Outlook with the CRM add-on . Better still, obtain Office 365 for yourself and your team, add the CRM bolt on and you're cooking on gas. If you're familiar with Outlook and the Office suite of products then your learning curve for Office 365 will be negligible. I'm go...